{"id":88584,"date":"2025-05-19T06:03:58","date_gmt":"2025-05-19T06:03:58","guid":{"rendered":"https:\/\/www.tllmediasolutions.com\/?p=88584"},"modified":"2025-06-03T07:55:39","modified_gmt":"2025-06-03T07:55:39","slug":"10-tendencies-en-marqueting-digital-que-les-epreses-no-han-dignorar","status":"publish","type":"post","link":"https:\/\/tllmediasolutions.co.uk\/ca\/10-tendencies-en-marqueting-digital-que-les-epreses-no-han-dignorar\/","title":{"rendered":"10 tend\u00e8ncies en m\u00e0rqueting digital que les empreses no han d’ignorar"},"content":{"rendered":"

El m\u00e0rqueting digital<\/a> <\/strong><\/span>est\u00e0 des de sempre en constant evoluci\u00f3. Per\u00f2 ara, el ritme accelerat, la tecnologia avan\u00e7ada i els nous h\u00e0bits de consum estan redefinint les regles del joc. Les empreses que vulguin mantenir-se rellevants ja no poden conformar-se a utilitzar les mateixes estrat\u00e8gies i eines; necessiten adaptar-se per a no perdre rellev\u00e0ncia. Explorem les principals tend\u00e8ncies en m\u00e0rqueting digital que marquen la difer\u00e8ncia.<\/p>\n

1 Intel\u00b7lig\u00e8ncia Artificial Generativa amb supervisi\u00f3 humana<\/strong><\/p>\n

En primer lloc, \u00e9s clar que la IA ens estalvia temps i treball, per\u00f2 no n’hi ha prou amb aix\u00f2. Les marques que aconsegueixen major engagement s\u00f3n les que afegeixen una supervisi\u00f3 humana per a assegurar l’originalitat, la personalitzaci\u00f3 i el to adequat del que es vol comunicar.<\/p>\n

2 First-Party Data, l’actiu m\u00e9s valu\u00f3s<\/strong><\/p>\n

Les dades pr\u00f2pies obtingudes directament dels usuaris ofereixen valor a canvi d’informaci\u00f3. Aix\u00f2 s’aconsegueix mitjan\u00e7ant experi\u00e8ncies interactives, contingut exclusiu, programes de fidelitzaci\u00f3 o formularis. I tot ha de fer-se dins del marc legal de privacitat digital, cada vegada m\u00e9s exigent. \u00c9s una altra de les principals tend\u00e8ncies en m\u00e0rqueting digital.<\/p>\n

3 Social\u00a0Commerce: venda en viu i botigues integrades<\/strong><\/p>\n

Tamb\u00e9, el nombre de consumidors que prefereixen comprar sense sortir de l’app continua creixent. En aquest sentit, plataformes com Instagram o Pinterest han incl\u00f2s funcionalitats de compra directa. Les marques m\u00e9s rellevants aprofiten funcions com les botigues integrades en les xarxes socials o la venda en viu (livestream shopping) en la qual es realitzen esdeveniments de compres virtuals en temps real.<\/p>\n

4\u00a0Search\u00a0Generative\u00a0Experience\u00a0(SGE): menys clics, m\u00e9s respostes directes<\/strong><\/p>\n

Google i altres cercadors estan implementant experi\u00e8ncies generatives de cerca (SGE), usant la IA per a respondre directament a les preguntes dels usuaris, en lloc de mostrar \u00fanicament enlla\u00e7os. Aix\u00f2 fa que menys persones visitin les p\u00e0gines web, per la qual cosa les marques han de canviar la seva manera de ser visibles. Necessiten crear contingut que ajudin la IA a donar bones respostes i buscar visites des de xarxes socials, newsletters o canals propis.<\/p>\n

5 Contingut vertical, ef\u00edmer i interactiu<\/strong><\/p>\n

Predominen els formats verticals dissenyats per a veure’s en el m\u00f2bil. Reels, Shorts i Stories s\u00f3n els preferits del p\u00fablic jove. A m\u00e9s, la immediatesa, l’ef\u00edmer i l’interactiu fomenten la participaci\u00f3. Enquestes, jocs r\u00e0pids, deslizadores o filtres de realitat augmentada ajuden a la retenci\u00f3 i generen dades \u00fatils.<\/p>\n

6 Ludificaci\u00f3 i experi\u00e8ncies immersives: fomentar la participaci\u00f3<\/strong><\/p>\n

L’\u00fas de jocs i din\u00e0miques per a motivar als usuaris ja no es limita a punts o r\u00e0nquings; s’est\u00e9n a experi\u00e8ncies completes, com a campanyes amb realitat augmentada, desafiaments socials, col\u00b7leccionables digitals o mons virtuals personalitzats. Per aix\u00f2, per a augmentar la fidelitzaci\u00f3, les empreses integren en la seva estrat\u00e8gia mec\u00e0niques de joc que conviden a la participaci\u00f3. Aix\u00ed generen un vincle emocional i milloren el record de marca.<\/p>\n

7 Automatitzaci\u00f3 predictiva i personalitzaci\u00f3<\/strong><\/p>\n

En l’automatitzaci\u00f3, ja no n’hi ha prou amb programar correus o post de xarxes. S’imposa l’automatitzaci\u00f3 predictiva, capa\u00e7 d’anticipar comportaments i oferir contingut personalitzat en temps real. Aix\u00f2 es tradueix en recomanacions de productes adaptades a l’historial de l’usuari, campanyes de rem\u00e0rqueting din\u00e0mic i fluxos d’email m\u00e0rqueting que s’ajusten a les accions del client. Per tant, el m\u00e9s intel\u00b7ligent \u00e9s anticipar-se.<\/p>\n

8 Cerca per veu i visual: noves maneres de trobar informaci\u00f3<\/strong><\/p>\n

Fins fa poc, perqu\u00e8 una p\u00e0gina web aparegu\u00e9s a Google, n’hi havia prou amb utilitzar paraules clau i escriure b\u00e9 els textos. Ara, ja que molta gent fa servir la veu, les marques han d’adequar el contingut perqu\u00e8 respongui a preguntes parlades. I tamb\u00e9 incloure etiquetes clares en fotos i productes.<\/p>\n

9 V\u00eddeos\u00a0IA\u00a0i personalitzaci\u00f3 hiperrealista de missatges<\/strong><\/p>\n

Igualment, les empreses ja poden crear v\u00eddeos d’alta qualitat amb actors generats per IA o adaptar continguts audiovisuals a cada usuari. Aix\u00f2 permet llan\u00e7ar campanyes hiperpersonalitzades, per idioma, edat, ubicaci\u00f3, comportament o interessos individuals.<\/p>\n

10 Prop\u00f2sit de marca i m\u00e0rqueting \u00e8tic<\/strong><\/p>\n

Les noves generacions, especialment la Z i l’Alpha (nascuts entre 1997 i 2010, i a partir de 2010, respectivament), no sols valoren el producte, sin\u00f3 tamb\u00e9 el comprom\u00eds social. Aix\u00ed donc, ja no n’hi ha prou amb semblar sostenible, inclusiu o \u00e8tic; cal ser-ho, demostrar-ho i comunicar-ho amb coher\u00e8ncia i transpar\u00e8ncia. Per tant, les marques amb prop\u00f2sit tenen un avantatge competitiu real. Ja no es tracta \u00fanicament de vendre, sin\u00f3 de construir una comunitat i representar valors compartits. \u00c9s una altra de les tend\u00e8ncies en m\u00e0rqueting digital a tenir molt present.<\/p>\n

El m\u00e0rqueting digital en 2025 no dona treva a la improvisaci\u00f3. Les empreses que vulguin destacar hauran de posar-se al dia.<\/p>\n","protected":false},"excerpt":{"rendered":"

El m\u00e0rqueting digital est\u00e0 des de sempre en constant evoluci\u00f3. Per\u00f2 ara, el ritme accelerat, la tecnologia avan\u00e7ada i els nous h\u00e0bits de consum estan redefinint [\u2026]<\/span><\/p>\n","protected":false},"author":6,"featured_media":88578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[494,460],"tags":[],"class_list":["post-88584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-marqueting-digital"],"yoast_head":"\nTend\u00e8ncies en m\u00e0rqueting digital<\/title>\n<meta name=\"description\" content=\"10 tend\u00e8ncies en m\u00e0rqueting digital que marquen la difer\u00e8ncia i que les empreses que vulguin ser rellevants no han d'ignorar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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